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Kirsten Long Design
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Folk School Website

The John C. Campbell Folk School is located in the heart of the Appalachian community. It attracts people from all over the country to come together for classes in song, art, dance, nature, gardening, cooking, storytelling and writing.

Task
Create a UI flow concept for a new responsive website to show class selection for the user.

View tablet.

View mobile.

Lone River Shop

Created a new branded merchandise site for the Lone River Ranch Water brand. This involved merchandise ideation and production, concepting of site design, build of all Figma layouts for development and art direction of product photo shoot for site imagery.

Siena Lending

Siena Lending Group, a leading independent asset-based lender (ABL), needed a responsive website to position them as serious leaders in their industry.

Part of the ask was to develop a set of icons to highlight the diverse industries of their clients.

Strategy, messaging, and art direction: Spine LLC

www.sienalending.com

Impact Fluid Solutions

Impact Fluid Solutions is a premier provider of specialty additives to the oil and gas industry. They needed a more visible presence in the market place with a new branding implemented throughout their collateral materials–stationery, case studies, product data sheets, brochures, packaging – and digital product calculator.

Strategy, messaging, and art direction: Spine LLC

Scandinavian Butik

Branding
For a unique store specializing in Scandinavian food delicacies and designer home goods.

Task
To design a logo for signage, store labels, website icon and stationery system.

Blau House & Gardens Annual Report

Blau House & Gardens in Westport, CT is a historic site that serves as a community gathering place for learning about gardens and architecture. The annual report is essential for broadcasting this non-profit organization’s mission and is an important vehicle for fundraising.

Link to Annual Report

Photography: Tim Lenz

Clement's Chair Weaving

Branding
For a craftsman specializing in furniture restoration.

Task
Create a unique logo and versatile business cards that spoke to the specific type furniture that was his focus.

Redniss & Mead

Corporate Identity
For Redniss & Mead which is an engineering and surveying firm with over a half-century of experience providing land use services to property owners, institutions and developers in Connecticut and New York.

Task
They needed to simplify their logo and implement branding guidlelines to all their marketing materials and signage.

Mondray Technologies

Corporate Identity
Mondray Technologies, a leading seller of 3D skin imaging equipment, needed a new logo, stationery, product sheets, pocket folder and website.

Inspiration
Since their equipment utilizes laser technology, a bright red was implemented as the brand color.

Protegrity

Corporate Identity
For Protegrity which is the leading innovator of proven data security solutions to protect databases, applications and file environments.

Task
To establish brand guidelines for product information collateral and trade show exhibits.  

Kaiser-Battistone

Corporate Identity
For Septic Tank & Plumbing Experts serving Fairfield County, CT.

Task
To design a new logo, stationery system and website that reflected the company’s new business of clean water treatment.

Art Direction: Adam House

Folk School Website

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Lone River Shop

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Siena Lending

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Impact Fluid Solutions

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Scandinavian Butik

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Blau House & Gardens Annual Report

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Clement's Chair Weaving

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Redniss & Mead

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Mondray Technologies

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Protegrity

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Kaiser-Battistone

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Kirsten Long Design  © 2025